Selected production work — outcomes describe experience, not guaranteed metrics.
B2B software
Challenge: Three features shipping in one quarter with one lean marketing team.
Solution: Product Demo Sprint plus two Short-Form Series clips with shared end cards.
Outcome: Sales adopted the master demo within two weeks; social clips ran on a staggered calendar.
EdTech
Challenge: Legacy onboarding videos with outdated UI and no chapter structure.
Solution: Onboarding Video Suite with LMS-friendly exports and progress cues.
Outcome: Episode two completion rose in their analytics; episode order was resequenced.
Logistics
Challenge: Legal-sensitive claims and a cautious customer willing to go on camera.
Solution: Case Study Film with claim checklist and joint review links.
Outcome: Approved film published on website; teaser used in LinkedIn nurture.
Events
Challenge: Sponsor obligations and a Monday newsletter deadline after a Saturday event.
Solution: Event Recap Reel from supplied multicam with sponsor slates.
Outcome: Recap delivered Sunday evening; sponsor names verified on first version.
Hardware
Challenge: KR and EN markets needed matched pacing without rebuilding motion.
Solution: Localized Explainer Duo with glossary and timing-locked exports.
Outcome: Both versions shipped same week; glossary reused for a follow-up patch.
MarTech
Challenge: Strong footage, stale hooks, and a cluttered shared drive.
Solution: Campaign Refresh Bundle with audit doc and four new cutdowns.
Outcome: SDRs shared refreshed clips; archive structure recommendations adopted by content team.
